Content of the material
1. Get rid of distractions
There are two ways you can avoid distractions.
- Less Extreme: Log out
Logging out is not a very extreme method and is quite easy to do. However, it doesn’t solve the issue completely because you won’t be able to get all your work done if you need to use Facebook.
The problem with this method is you won’t be able to get any work on Facebook done.
- Pretty Extreme: Delete newsfeed
The pretty extreme method is the method that I chose for myself, which was to delete my newsfeed. I use newfeed eradicator.
That way I could focus on getting work done like finding content and educating yourself (using lists, bookmarks, etc). Since only my newsfeed disappears, I can still manage my Facebook page presence and respond to people easily.
Motley Fool Returns
Market-beating stocks from our award-winning service.
S&P 500 Returns 139%
Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 04/04/2022.
Discounted offers are only available to new members. Stock Advisor list price is $199 per year.Join Stock Advisor
Cumulative Growth of a $10,000 Investment in Stock Advisor Calculated by Time-Weighted Return since 2002. Volatility profiles based on trailing-three-year calculations of the standard deviation of service investment returns as of January 1, 2021.
Time spent doesn’t always equal money spent
Where Facebook really separates itself from the competition is in its ability to monetize the amount of time spent on its platform. Last quarter, Facebook generated over $6 in revenue per user. Instagram contributed to that number, but the vast majority of Facebook’s revenue still comes from Facebook.
By comparison, Snap generated $1.17 in revenue per user in the third quarter. That number probably climbed in the fourth quarter because of seasonality and the continued ramp-up of its ad products. Still, there’s a huge disparity between ad revenue per minute spent on Facebook versus Snapchat.
The root of that disparity is that much of the time spent on Snapchat is hard to monetize. A lot of time spent in the app is creating content and then sharing it through direct communication with friends. People don’t spend as much time consuming more easily monetized content like that found in Snapchat’s Discover section or Snap Maps.
While Facebook is taking steps that actively reduce the amount of time people spend in Facebook, management believes that not only is it the right thing for its community, but it could also result in more monetization opportunities.
Facebook is decreasing the number of viral videos and articles in the news feed — stuff it can’t easily monetize — and increasing the content that encourages users to interact within Facebook. That could increase the total number of posts users scroll through, since they’re spending as much time reading or viewing other content. That presents more advertising opportunities.
Snapchat is also undergoing a major redesign, but it’s not clear the changes will positively affect engagement on its most monetizable features.
Time spent on Facebook may be going down, but users still spend a huge chunk of their days in the app. The news feed changes make time spent on Facebook more valuable for the users and possibly for Facebook as well. So any worries about declining engagement should be alleviated by management’s commentary and the company’s fourth-quarter results.
How to find the new tools
Go to the settings page on either app and select either Your Time on Facebook or Your Activity.
At the top is a dashboard showing average time spent on the app you are using.
Underneath is the option to set up a daily reminder that will send an alert when you have reached the time you have allowed yourself.
About Jeff Bullas
He is the owner of jeffbullas.com. Forbes calls him a top influencer of Chief Marketing Officers and the world’s top social marketing talent. Entrepreneur lists him among 50 online marketing influencers to watch. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Oanalytica named him #1 Global Content Marketing Influencer. BizHUMM ranks him as the world’s #1 business blogger. Learn More